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CONCEPT PROJECT / 03FICTIONAL SPARKLING DRINK · DUBAI

SŌMA
DAILY

ONE PRODUCT.THREE MESSAGES.ONE HONEST TEST.
Three fictional unbranded drinks staged in cobalt, citrus, mint and coral
CREATIVE SYSTEM / V1.0AI-ASSISTED · HUMAN-REVIEWED
ASSUMED SITUATIONAn early-stage drink brand has product assets, but no clear video testing system.PROPOSED CUSTOM SCOPEThree core cuts · six modular hooks · caption system · test planCURRENT ARTIFACTStrategy + storyboard prototype · no finished video renderedTHE STATUSSelf-initiated concept · no campaign or product results claimed
THE ASSUMED BUSINESS SITUATION

PRODUCT ASSETS
WITHOUT A TEST PLAN.

For this fictional brief, SŌMA is treated as an early-stage Dubai drink brand with approved packaging and basic product imagery—but no agreed audience message, short-video system or useful way to compare creative ideas.

This situation is an explicit design assumption, not information supplied by a real client.

WHAT THE BUSINESS HASA product conceptPackaging directionA need for vertical content
WHAT THE PROJECT ADDSThree message territoriesA production-ready storyboardA measurable version plan
IF THIS WERE YOUR PROJECT

EXACTLY WHAT
WE WOULD DO.

This is the custom workflow represented by the SŌMA concept. The message system is approved before any finished video is rendered.

  1. 01

    Set one test objective

    Agree the audience, business objective, channel and one action the viewer should take.

  2. 02

    Build distinct messages

    Develop three genuinely different reasons to care rather than changing only the visual treatment.

  3. 03

    Script + storyboard

    Write the core cuts, map the six modular openings and show the client the key frames before production.

  4. 04

    Produce the approved system

    Create the agreed presenter, product scenes, caption visuals, disclosure and end cards after approval.

  5. 05

    Export + prepare the test

    Deliver the agreed vertical masters and variants with a version map and a simple measurement sheet.

TANGIBLE CUSTOM-TEST DELIVERABLES

WHAT THE CLIENT WOULD RECEIVE

Final quantities and formats are confirmed in the written scope. “Six hooks” means six modular opening options—not eighteen unrelated finished films.

  • 01One approved creative brief: audience, objective, channel and CTA
  • 02Three message territories with a reason for each
  • 03Three 30-second core scripts and storyboard directions
  • 04Six modular 0–3 second hook openings mapped to the agreed cores
  • 05One approved synthetic presenter direction and disclosure treatment
  • 06One caption visual system: hierarchy, line breaks, safe zones and end cards
  • 07Agreed captioned 9:16 masters and variant exports after production approval
  • 08One version map, review checklist and measurement sheet
SCOPE BOUNDARY

ONE VIDEO
OR A TESTING SYSTEM?

The SŌMA project represents a separately scoped custom creative test. It is intentionally broader than a standard AI-presenter video.

STANDARDAI PRESENTER VIDEO

One approved message.

  • One agreed English script
  • One approved synthetic presenter
  • Simple supporting visuals
  • Styled, burned-in captions
  • One finished video up to 30 seconds
  • Agreed review and export format

Does not include multiple message territories, hook testing, custom filming, ad management or campaign analysis.

CUSTOMSŌMA-STYLE CREATIVE TEST

A system of testable messages.

  • Creative brief and test objective
  • Three distinct message territories
  • Core scripts and storyboard prototype
  • Six modular hook openings
  • Custom caption and disclosure system
  • Agreed masters, variants and test sheet

Requires a custom written scope because production complexity, product assets, claims and final version count can differ.

THREE MESSAGE TERRITORIES

DIFFERENT ANGLES.
NOT DIFFERENT FILTERS.

Each territory gives the product a different role, creative device and question to answer. That makes the comparison useful.

01RITUAL

THE DESK RESET

Make the can a bright punctuation mark between one part of the workday and the next.

Your calendar has a gap. Give it a colour.
CORE FORMATAI presenter + desk cutaways
02SENSORY

COLOUR YOU CAN HEAR

Build attention from the crack, fizz, pour and condensation—not an unsupported product promise.

Turn the sound on for this pour.
CORE FORMATMacro product film + sound design
03CHOICE

PICK YOUR COLOUR

Turn three fictional flavours into a simple, visual choice people can respond to.

Citrus, mint or coral—which one gets the cold shelf?
CORE FORMATFast cuts + graphic end card
RESPONSIBLE AI PRODUCTION

FAST
WITHOUT
PRETENDING.

AI can make production more flexible. It does not create permission to invent experience, expertise or product effects.

ON-SCREEN LABELAI-GENERATED PRESENTER · CONCEPT AD
  1. 01

    Disclose the format

    Label synthetic presenters and materially AI-generated scenes clearly from the opening frame.

  2. 02

    No borrowed credibility

    Do not manufacture a customer story, review, expert endorsement or first-person testimonial.

  3. 03

    No invented product effects

    Keep the story to flavour, format, setting and ritual. Product facts require client approval.

  4. 04

    Protect identity

    No likeness or voice cloning without specific, documented permission from the person involved.

  5. 05

    Human final review

    A person checks the script, frames, captions, disclosure and cultural fit before publishing.

CLIENT DEPENDENCIES

WHAT MUST BE APPROVED BEFORE PRODUCTION

Make & Metric can shape the message and flag risk, but the client remains responsible for the accuracy and permission behind product claims and supplied assets.

  • 01Approved product name, ingredients, factual claims and mandatory wording
  • 02Current brand assets, packaging artwork and usable product imagery
  • 03The audience, publishing channel and destination for the final CTA
  • 04Permission for any person, voice, likeness, logo, music or third-party asset
  • 05A named approver who can sign off scripts, claims, visuals and final exports

HEALTH, NUTRITIONAL, MEDICAL OR REGULATED CLAIMS ARE NOT WRITTEN OR PUBLISHED WITHOUT CLIENT-SUPPLIED SUBSTANTIATION AND THE APPROPRIATE FINAL REVIEW.

THE 30-SECOND SCRIPT SYSTEM

EVERY SECOND
HAS A JOB.

This example uses the sensory territory. The disclosure remains visible whenever a synthetic presenter appears.

  1. 00:00–00:03
    HOOK

    Open on one visually specific thought.

    “Your afternoon has a colour now.”

  2. 00:03–00:08
    CONTEXT

    Place the product in a recognisable moment.

    Desk, calendar gap, cold can.

  3. 00:08–00:17
    PRODUCT

    Show the object and the sensory details.

    Crack, condensation, pour, three colours.

  4. 00:17–00:25
    CHOICE

    Give the viewer one uncomplicated prompt.

    “Which colour gets your cold shelf?”

  5. 00:25–00:30
    ACTION

    Close with a modest, trackable next step.

    Discover the concept range.

STRATEGY + STORYBOARD PROTOTYPE

THE IDEA,
BEFORE PRODUCTION.

WHAT YOU ARE VIEWING

These are static keyframes, script directions and caption concepts. They are not a playback or edited frames from a completed SŌMA video. A commissioned project would move to finished MP4 exports only after the client approves the message, claims, presenter, storyboard and production scope.

STATUS / NO FINISHED VIDEO RENDERED
9:41● ● ●
AI-GENERATED PRESENTER · CONCEPT
FRAME / 01 · 00:00Your afternoon has a colour now.
Opening hook · disclosed synthetic presenter
9:41● ● ●
FRAME / 02 · 00:11Colour you can hear.
Product detail · sensory direction
9:41● ● ●
SŌMA / DAILYPick a colour.DISCOVER THE CONCEPT RANGE ↗
End card · modest, trackable action

FICTIONAL CREATIVE DIRECTION · STATIC STORYBOARD PROTOTYPE · NO CUSTOMER, CREATOR, FINISHED VIDEO OR CAMPAIGN PERFORMANCE IS REPRESENTED

CAPTION VISUALS / CLIENT DELIVERABLE

CAPTIONS ARE
PART OF THE ART DIRECTION.

The agreed caption system defines hierarchy, line breaks, colour, safe areas, disclosure placement and end-card language. It is then applied to the approved video exports—not left as an automatic afterthought.

HOOK / LARGE DISPLAY
Opening language is readable inside vertical-platform safe areas.
SUPPORT / SPOKEN LINE
Spoken captions and disclosure remain visually distinct.
END CARD / ACTION
CTA language, brand mark and disclosure are delivered as an agreed end-card layout.
DELIVERED IN AN APPROVED PRODUCTION SCOPECaption hierarchyLine-break directionSafe-zone layoutsDisclosure treatmentCaptioned exports
SIX OPENINGS TO TEST

THE HOOK
IS THE VARIABLE.

Keep the body and CTA consistent, then change the opening thought. The comparison can reveal which framing deserves another round.

H01

A louder way to take five.

OPENING / 00:00–00:03
H02

POV: the desk gets a colour change.

OPENING / 00:00–00:03
H03

Cold can. Sharp crack. Thirty seconds off.

OPENING / 00:00–00:03
H04

Three colours. One cold shelf.

OPENING / 00:00–00:03
H05

Turn the sound on for this pour.

OPENING / 00:00–00:03
H06

The calendar says 3:15. The can says citrus.

OPENING / 00:00–00:03
THE MEASUREMENT BOARD

READ THE SIGNAL.
THEN MAKE THE NEXT CUT.

A reporting structure is useful before results exist. This board shows what would be reviewed—not fictional values.

SŌMA DAILY / CREATIVE TESTSTATUS · NOT RUNVALUES · —
01Opening hold

Did the first three seconds earn attention?

Keep, rewrite or replace the hook.

—
02View progression

Where did attention begin to fall?

Shorten or reorder the middle.

—
03Completion

Did the story sustain interest to the end card?

Review pacing and message clarity.

—
04Chosen action

Did viewers take the agreed next step?

Compare CTA wording and placement.

—
05Comments + saves

What questions or preferences appeared?

Feed useful language into the next scripts.

—
NO MEDIA SPEND · NO LIVE AUDIENCE · NO PERFORMANCE CLAIMS
THE INTENDED PROJECT OUTCOME

KNOW WHAT
GETS MADE—AND WHY.

01

An approvable direction

The audience, message, channel and action are agreed before production begins.

02

Tangible creative files

Scripts, storyboards, caption visuals, disclosure and the version map are concrete deliverables.

03

A safer approval path

Product facts, permissions and synthetic-media disclosure are checked before rendering.

04

A useful next decision

Once published, real signals—not invented results—determine which message earns another round.

SŌMA Daily is a fictional product and self-initiated concept. It does not represent client work, customer testimony, verified product benefits or campaign performance.

CHOOSE THE RIGHT LEVEL OF VIDEO SUPPORT

ONE VIDEO—
OR A TESTING SYSTEM?

Send your product, objective, publishing channel and approved claims. We will tell you directly whether one standard 30-second video is enough or whether a custom SŌMA-style creative test should be scoped.

THE PROJECT SHOWN ABOVE IS A STRATEGY + STORYBOARD PROTOTYPE. FINISHED VIDEO PRODUCTION IS A CLIENT DELIVERABLE ONLY WHEN INCLUDED IN THE APPROVED WRITTEN SCOPE.
Ask about one standard video ↗Scope a custom creative test ↗
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