Three fictional projects showing the problem, the work we would carry out, what the client would receive and what the work is meant to improve.
SELF-INITIATED CONCEPTS · NOT CLIENT WORK · NO COMMERCIAL RESULTS CLAIMED
Digital presence system01Business problemPeople know the concern, but not which treatment to choose or why they should request a consultation.
Client would receive90-day direction, 20 planned content assets across three months, Google profile activity, one-page SEO improvement, enquiry tracking and monthly review.
Designed to helpA clearer route from discovery to a measurable consultation action.
Product-journey revamp02Business problemThe campaign earns a click, but the product page leaves fit, sizing, delivery and returns questions unanswered.
Client would receiveCustomer-path audit, one launch landing page, one reusable product-page template, mobile size-guide states and a tracking specification.
Designed to helpLess hesitation between an Instagram click and the checkout decision.
AI video strategy + storyboard03Business problemSeveral videos repeat the same idea, so the brand spends on content without learning which message earns attention.
Client would receiveMessage map, three core scripts, six alternate hooks, captions and end cards, storyboard prototype and a measurement sheet.
Designed to helpA claims-safe creative test that gives the next content batch a reason.
What is making the customer journey harder than it needs to be?
What would Make & Metric do—and what would the client receive?
What is the work designed to improve, and what is not included or claimed?
Let’s map the clearest next step before deciding which deliverable you need.
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