Hard to find or verify
Your website, Google information and social presence should tell the same story, so people can confirm what you do and where to go next.
Founder-led digital presence studioMM / 2026
We help small businesses serving Dubai become easier to find, understand and contact—through focused websites, local visibility and content managed as one system.
Request a 3-point audit ↗MAKE & METRIC
04Websites, revamps, AI video and marketing strategy
01Founder leads every project
AI+AI-assisted, human-reviewed production
DXBServing Dubai businesses remotely
// What clients usually need fixed
Good-looking marketing is not enough. The real job is to remove the reasons a potential customer cannot find you, understand you or take the next step.
Traffic without clarity
Focused copy and deliberate page structure help visitors understand the offer, answer common doubts and move toward an enquiry or purchase.
Activity without learning
Content and tracking should reveal which message earns attention and which route produces meaningful interest—not simply fill a posting calendar.
/ Services
What we deliver
Ongoing digital presence management, website creation and revamps, local visibility, content and practical strategy—delivered as one manageable system for small businesses.
Digital presence management
We organise how the business appears across its website, content and Google Search or Maps profile, improve one priority page and keep the enquiry route consistent. This supports visibility; it does not guarantee a ranking.
Content · Google profile · One-page SEO · ReportingWebsite creation and revamps
For businesses with no suitable website—or one that feels dated or confusing. We plan the pages, shape the copy, build or rebuild five responsive pages and connect clear enquiry actions. Complex stores and custom systems are assessed separately.
Page plan · Copy · Build · LaunchContent and short videos
Graphics, carousels and short videos built around customer questions, offers and clear next actions—not produced simply to fill a calendar. Optional AI presenters are disclosed and every final asset is human-reviewed.
Graphics · Carousels · Short video · AI presenterStrategy and measurement
Monthly planning connects the content, website and local visibility work to one business objective. Available form submissions, calls and WhatsApp clicks are reviewed so the next action is based on evidence rather than guesswork.
Direction · Tracking · Review · Next actions/ Built for focused small businesses
Who we work best with
The strongest fit is a founder-led business with a clear offer, access to its own brand or product information and the ability to give direct feedback.
Instagram-led local businesses
Clinics, salons, studios, restaurants and professional services that need a credible website behind their social presence and a clearer path to enquiry.
Early-stage Dubai brands
Founders preparing to launch—or relaunch—who need the offer, message, website and first marketing actions to feel like one connected system.
Small e-commerce teams
Product brands earning attention through content but losing customers between the Instagram click, product page and checkout decision.
A practical project fitOne decision-makerClear offer or product$895/month or website from $1,950Ready to move within 30 days
Fictional concept/01
Fictional concept/02
Fictional concept/03/ One recommended path—not a confusing service menu
Start with what the business needs.
Most suitable businesses begin with the 90-day programme, where the foundation sprint is included rather than charged separately. The $450 sprint is for businesses that need a focused one-off improvement; a missing or unsuitable website is scoped as a website project instead.
90-Day Digital Presence Launch
$895 / month3 calendar months
Month 1 organises the digital foundation and publishes four launch assets. Months 2 and 3 each deliver eight content assets, Google profile activity, one-page SEO improvement, website support, tracking, reporting and strategy.
Three payments · $2,685 total · Setup included at no additional costDigital Foundation Sprint
$450 one-off5–7 business days
A focused implementation sprint for an existing business: digital presence audit, Google Business Profile tune-up, one-page local SEO improvement, enquiry-path checks, basic tracking setup and up to three editable Canva templates.
One implementation round · Access-dependent · 30-day action plan includedFive-page website project
From $1,950Typically 3–4 weeks
A new five-page website or substantial rebuild with page planning, conversion-focused copy structure, responsive design, enquiry links or forms, basic search setup and launch support.
50% upfront · 50% before launch · Hosting and domain separateAI presenter video upgrade
$95 each · 2 for $175Optional add-on
One approved synthetic presenter, an agreed English script, captions and simple supporting visuals for a video up to 30 seconds. It may replace an included short video in the monthly plan.
No custom avatar · No voice cloning · AI disclosed where requiredAll prices are in USD and exclude applicable VAT, advertising spend, domains, hosting, paid tools and third-party fees unless specifically listed in the written proposal.
/ What happens after you get in touch
How projects work
Share the business
Send what you sell, your current website or social page and the customer action you want to improve. Amaan reviews the journey personally.
Get a fit recommendation
We recommend the smallest sensible next step. If the issue needs a different specialist, larger team or broader scope, we say so directly.
Approve the scope
Before work begins, the proposal confirms deliverables, client inputs, platform, timeline, review rounds, third-party costs and exclusions.
Build + hand over
Work is reviewed at agreed milestones. Final checks are completed, approved files or access are transferred and any included support period begins.
Make & Metric helps small businesses in Dubailaunch websites, improve existing ones, create AI-generated videosand build practical marketing plans.
The studio is run from Colombo by Amaan Arshed Haleem for small businesses serving Dubai. You work directly with Amaan from the first message to final delivery. AI supports research, writing, design, code and video production; Amaan directs and reviews every deliverable.No account-manager handoff. The person who scopes the project also directs and reviews the work.
Strategy, copy, website and video decisions are shaped around the same audience, offer and next action.
AI speeds up exploration and production, while human judgment controls the brief, quality and final delivery.
Concepts are labelled as concepts. Client results and testimonials will only be published when they are real and approved.
/ Before we work togetherUseful answers.
Useful answers.
No vague fine print.
01Are you based in Dubai?
Make & Metric is run from Colombo and serves Dubai businesses remotely. Colombo is 1.5 hours ahead of Dubai, so projects have strong working-day overlap. Meetings, feedback and approvals are handled through agreed digital channels.
02Do you create Arabic websites or content?
Projects are English-first. If Arabic is required, approved Arabic copy or professional translation must be provided or scoped separately. Right-to-left design is included only when agreed before the build.
03What do I need to provide?
Your current website or Instagram page, a clear description of what you sell, any existing brand assets and timely feedback. We will tell you exactly what is needed before work begins.
04How long does a project take?
The Digital Foundation Sprint takes 5–7 business days, website projects generally take 3–4 weeks and the ongoing launch runs for three calendar months. The confirmed timeline still depends on access, feedback and how quickly content or approvals are provided.
05How do we communicate?
You work directly with Amaan through Instagram DM and an agreed project channel. Key decisions, deliverables, feedback rounds and deadlines are documented so the project stays clear.
06Will I own the final work?
Ownership and handover are confirmed in the written proposal. Once the agreed payment is complete, you receive the approved final deliverables and the access or files listed in the scope.
07Are hosting, tools and ad spend included?
Not unless the proposal says so. Domains, paid software, hosting subscriptions, media spend and third-party platform fees are normally paid directly by the client.
08Do you offer ongoing support?
Yes, when it makes sense. Maintenance, new landing pages, additional video batches and monthly marketing support can be quoted after the first project.
09Do you guarantee sales or leads?
No honest studio can guarantee a commercial result. We agree on what the work is designed to improve, execute the agreed deliverables and use available evidence to make better decisions.
10How are AI-generated videos handled?
AI supports production and variation, but every concept, script and final asset is reviewed by a person. AI-generated creator content is never presented as genuine customer testimony.
Show us whatcustomerssee.
Request your audit on Instagram ↗DM your business name, website or Instagram page, what you sell and the action you want more customers to take.
We’ll reply with three focused observations and tell you whether a website, revamp, content test or strategy sprint is the clearest next move.